Web analytics strategies for information professionals : a LITA guide /

The authors address the distinctive needs of libraries' educational mission with advice on how to use web analytics in a library setting.

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Authors:	Farney, Tabatha (Author), McHale, Nina (Author)
Corporate Author:	Library and Information Technology Association (U.S.)
Format:	Electronic eBook
Language:	English
Published:	Chicago : ALA TechSource, an imprint of the American Library Association, 2013
Series:	LITA guides.
Subjects:	Library Web sites > Management. Library Web sites > Statistical methods. Web usage mining. Library statistics. Statistics as Topic > methods Computer Communication Networks > statistics & numerical data Information Systems > statistics & numerical data Data Interpretation, Statistical
Local Note:	ProQuest Ebook Central

Table of Contents:

Understanding Web analytics for libraries
Talking the talk : Web analytics terms and definitions
Selecting and evaluating a Web analytics tool
Creating customized Web analytics reports for libraries
Action-oriented analytics : turning data into decisions
Communicating website usage within your library
Mobile analytics in libraries
The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman
Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh
Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown
Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal
Appendix A. Glossary of Web analytics terms and concepts
Appendix B. Web analytics tool profiles
Appendix C. Bibliography and suggested resources.

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