The global manager's guide to cultural literacy /
Global managers need to communicate and connect with many different cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This book provides a general overview and specific examples of cultural literacy. It...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2019
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | Global managers need to communicate and connect with many different cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This book provides a general overview and specific examples of cultural literacy. It will provide managers with a basic understanding of the business language, culture and economy of seven countries in the G-20, including Brazil, Mexico and the US in the Americas, China and South Korea in Asia, and France and Germany in Europe. For global managers, knowing even the basics about a cou. |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781527533875 1527533875 |
| Source of Description, Etc. Note: | Online resource; title from PDF title page (EBSCO, viewed May 22, 2019). |
