The global manager's guide to cultural literacy

The global manager's guide to cultural literacy /

Global managers need to communicate and connect with many different cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This book provides a general overview and specific examples of cultural literacy. It...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Grosse, Christine Uber (Author)
Format: Electronic eBook
Language:English
Published: Newcastle upon Tyne : Cambridge Scholars Publishing, 2019
Subjects:
Management > Cross-cultural studies.
International business enterprises > Management.
Organizational behavior > Cross-cultural studies.
Intercultural communication.
Local Note:ProQuest Ebook Central
Table of Contents:
  • Intro; Dedication; Epigraph; Table of Contents; Acknowledgements; Introduction; The Americas; Chapter One; Chapter Two; Chapter Three; Asia; Chapter Four; Chapter Five; Europe; Chapter Six; Chapter Seven; Chapter Eight; Photo Copyright Information; Resources and References

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