Marketing : an introduction /
"Today's marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Marketing starts with understanding consumer needs and wants, determining which target markets the organization can serve best, and developing a compellin...
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Harlow, England :
Pearson,
2023
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Edition: | Fifteenth edition, Global edition. |
Subjects: |
Boston Reserves
Call Number: |
HF5415 .K625 2023
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HF5415 .K625 2023 | Available |