Marketing : an introduction /

"Today's marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Marketing starts with understanding consumer needs and wants, determining which target markets the organization can serve best, and developing a compellin...

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Bibliographic Details
Main Authors: Armstrong, Gary (Gary M.) (Author), Kotler, Philip (Author), Opresnik, Marc O. (Marc Oliver), 1969- (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson, 2023
Edition:Fifteenth edition, Global edition.
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Boston Reserves

Holdings details from Boston Reserves
Call Number: HF5415 .K625 2023
HF5415 .K625 2023 Available