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|a Ellery, Tony.
|0 n 2011184089
|
245 |
1 |
0 |
|a Pharmaceutical lifecycle management :
|b making the most of each and every brand /
|c Tony Ellery, Neal Hansen.
|
264 |
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1 |
|a Hoboken, N.J. :
|b John Wiley & Sons,
|c [2012]
|
264 |
|
4 |
|c ©2012
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300 |
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|a xxii, 389 pages :
|b illustrations ;
|c 24 cm
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336 |
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|a text
|b txt
|2 rdacontent
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337 |
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|a unmediated
|b n
|2 rdamedia
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|a volume
|b nc
|2 rdacarrier
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500 |
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|a Includes index.
|
650 |
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|a Pharmaceutical industry.
|0 sh 85039713
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650 |
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|a Product life cycle.
|0 sh 85107202
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2 |
|a Drug Industry
|x economics.
|0 D004345Q000191
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2 |
|a Pharmaceutical Preparations
|x economics.
|0 D004364Q000191
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|a Marketing
|x methods.
|0 D040541Q000379
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|a Economics, Pharmaceutical
|x legislation & jurisprudence.
|0 D017850Q000331
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|a Drug Approval
|x economics.
|0 D017277Q000191
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650 |
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7 |
|a Medication.
|2 homoit
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|a Therapies.
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|a Hansen, Neal.
|0 n 2011184090
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|p Can circulate
|a Massachusetts College of Pharmacy and Health Sciences
|b Boston Campus
|c MCPHS Boston Library
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|e HD9666.5 .E45 2012
|h Library of Congress classification
|i Book
|m 0113401781696
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