Essentials of health care marketing /
The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreove...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Burlington, MA :
Jones & Bartlett Learning,
2017
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| Edition: | Fourth edition. |
| Subjects: |
