Entrepreneurship : the practice and mindset /
"From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset 2e catapults students beyond the c...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
SAGE Publications Ltd.,
2021
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| Edition: | Second Edition. |
| Subjects: |
Table of Contents:
- Part I. Entrepreneurship is a life skill. Practicing entrepreneurship ; Activating an entrepreneurial mindset
- Part II. Creating and developing opportunities. Creating and recognizing new opportunities ; Using design thinking ; Building business models ; Developing your customers ; Testing and experimenting with new ideas ; Developing networks and building teams
- Part III. Evaluating and acting on opportunities. Creating revenue models ; Planning for entrepreneurs ; Anticipating failure
- Part IV. Supporting new opportunities. Bootstrapping and crowdfunding for resources ; Financing for startups ; Supplement A: Financial statements and projections for startups ; Navigating legal and IP issues ; Engaging customers through marketing ; Supplement B: The pitch deck ; Supporting social entrepreneurship
- Glossary.
