Advertising, Sales and Promotion Management. by Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-

Table of Contents: “…Cover ; contents ; basic concepts of promotion and communication ; fundamentals of advertising; advertising research; marketing and advertising planning; advertising agency; market analysis: segmentation and targeting; creativity, creative strategy and copywriting; art direction; media planning; print media; electronic media: tv-the new golden goose; electronic media: radio; outdoor and transit media; media of the new millennium-internet ; advertising regulation; word of mouth advertising; direct marketing; sales promotion ; public relations; nature and scope of sales management.…”
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Foundations of Advertising : Theory and Practice. by Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-

Table of Contents: “…COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium -- Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development.…”
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