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1
Selling the Air : a Critique of the Policy of Commercial Broadcasting in the United States.
Published 2011Full text (MCPHS users only)
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2
Broadcasting in Japan : Case-studies on Broadcasting Systems.
Published 2010Table of Contents: “…BOOK COVER; TITLE01; COPYRIGHT; TITLE02; COPYRIGHT02; CONTENTS; FOREWORD; ACKNOWLEDGMENTS; CHAPTER 1 ENVIRONMENT FOR BROADCASTING; CHAPTER 2 THE EVOLUTION OF BROADCASTING IN JAPAN; CHAPTER 3 PRESENT BROADCASTING STRUCTURE; CHAPTER 4 NIPPON HOSO KYOKAI, THE JAPAN BROADCASTING CORPORATION (NHK); CHAPTER 5 COMMERCIAL BROADCASTERS; CHAPTER 6 THE FUTURE OF BROADCASTING; APPENDICES.…”
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3
Telecommunications, Mass Media, and Democracy : the Battle for the Control of U.S. Broadcasting, 1928-1935.
Published 1995Table of Contents: “…General Order 40 and the Emergence of Commercial Broadcasting, 1925-1930; 3. The Broadcast Reform Movement I: The Payne Fund and Ferment Among the Educators; 4. …”
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4
A word from our sponsor : admen, advertising, and the golden age of radio
First edition.Published 2013Table of Contents: “…Introduction -- Dramatizing a Bar of Soap : The Advertising Industry before Broadcasting -- The Fourth Dimension of Advertising : The Development of Commercial Broadcasting in the 1920s -- They Sway Millions as If by Some Magic Wand : The Advertising Industry Enters Radio in the Late 1920s -- ''Who Owns the Time?'' …”
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5
Understanding Richard Hoggart : a Pedagogy of Hope.
Published 2011Table of Contents: “…The Grammar School and Working-Class Education 'Working-Class Intellectuals' and the 'Great Tradition'; 4 Cultural Studies and the Uses of History; History and Cultural Studies; Locating Richard Hoggart; Richard Hoggart and the Emergence of Social History; Historians and Richard Hoggart; 'Nostalgia', 'Romanticism', and 'Sentimentality': Recuperating Hoggart; 5 Media, Culture, and Society; The BBC and Society; The Emergence of Commercial Broadcasting and Pilkington; Diversity, Authority, and Quality; The Limits and Possibilities of Broadcasting in the Twenty-First Century.…”
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6
Mediapolis : aspects of texts, hypertexts, and multimedial communication
Published 1999Table of Contents: “…as it is Used in the Discourse Style of American Commercial Broadcasting -- Cybersex: A Desire for Disembodiment. …”
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7
NPR : the trials and triumphs of National Public Radio
Published 2005Full text (MCPHS users only)
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8
Global news production
Published 2003Table of Contents: “…The Strategic Dilemmas in Public Service and Commercial Broadcasting -- Chapter Three -- Making sense of international news -- Priming and framing in news communication -- An interdisciplinary approach -- Related research -- Framing in a cognitive perspective -- Cultural imprints on information processing -- Textual framing -- Social framing -- Frames and multiple realities -- Frames in interaction -- Emerging strategies -- Priming and timing -- Frames in emotions and senses -- A critical note on schema theory -- Contextual framing -- Text in context -- The 'domestication' model -- Conclusion.…”
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9
The handbook of European communication history
Published 2020Table of Contents: “…Media After 1945 / Hans-Ulrich Wagner, Hugh Chignell, Marie Cronqvist, Christoph Hilgert, Kristin Skoog -- Media and the Cold War / Michael Meyen, Kaarle Nordenstreng, Carlos Barrera, Walery Pisarek -- Authoritarian Media Control in Eastern Europe, Spain, Portugal, and Greece After World War II / Anke Fiedler, Helena Lima, Emmanuel Heretakis, Balázs Sipos, Juan Antonio García Galindo, Antonio Cuartero -- The Rise of Television / Andreas Fickers, Dana Mustata, Anne-Katrin Weber -- The Introduction of Commercial Broadcasting to Europe / Rosa Franquet, Giuseppe Richeri, Matthew Hibberd -- Media Developments in Europe after the end of the Cold War. …”
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10
Rockin' out : popular music in the USA
5th ed.Published 2011Table of Contents: “…Constructing Tin Pan Alley : From minstrelsy to mass culture -- Minstrelsy: the making of mainstream U.S. culture -- Sheet music, sound recording and the sounds of music -- Tin Pan Alley creates musical tradition -- Incorporating ragtime, blues and jazz -- "Alexander's Ragtime Band" -- Dance crazes, Latin influences, musical theater and records -- Commercial broadcasting: a very private enterprise -- The growth of network radio -- The advertisers versus the programmers -- Tin Pan Alley goes Hollywood...and Latin -- 2. …”
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11
The Television Code : regulating the screen to safeguard the industry
First edition.Published 2018Full text (MCPHS users only)
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