Published 2004
Table of Contents:
“…-- 5 Visitor management for festivals and events -- 6 Service quality and managing your people -- 7 Implications and use of information technology within events -- Part C: Marketing, revenue and retail operations -- 8 Events and the destination dynamic:
Edinburgh festivals, entrepreneurship and strategic marketing -- 9 Marketing information for the events industry -- 10 Merchandising and retail -- 11 Festival and event catering operations -- 12 Principles and applications in ticketing and reservations management -- 13 The potential for revenue management in festivals and events -- Part D: Policies and strategies of art and leisure event management -- 14 Politics, public policy and the destination -- 15 Event management for the arts: a New Zealand perspective -- 16 The economics and evaluation of festivals and events -- 17 A strategic approach for the use of sponsorship in the events industry: in search of a return on investment -- 18 The behavioural aspects of financial management -- 19 Risk and decision making in events management -- Part E: Case studies and contemporary issues of arts and leisure festivals and events -- 20 Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival -- 21 Wine tourism events: Apulia, Italy -- 22 Edinburgh's Winter Festival -- 23 Sponsorship, funding and strategic function: Carling Festival and V-Festival -- 24 The Anglesey Sea Symposium, UK -- 25 A critical examination of Sydney's 2000 Olympic Games -- Index -- Last Page.…”
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