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    Advertising for people who don't like advertising

    Published 2012
    Table of Contents: “…Hello -- Fairy tales for the trend spotters -- Why now -- A brief history of selling stuff (according to KesselsKramer) -- KesselsKramer (a guide for those who've never heard of us) -- Death to a bunch of other people -- The triumph of small -- Small is human -- KesselsKramer is wrong -- KK outlet -- Liberation through DIY -- Interview with Erik Kessels -- Advertising from the outside : interview with Stefan Sagmeister -- Alex Bogusky's remora on the underbelly of capitalism -- Anthony Burrill in pictures -- Hans Aarsman's history of the present -- Mark Fenske on teaching advertising like Aristotle -- Where did all the rebels go? …”
    Full text (MCPHS users only)
    Electronic eBook