Published 2011
Table of Contents:
“…Beyond de-westernizing communication research: an introduction / Georgette Wang --Eurocentrism in communication research: the problem and its contributing factors : de-westernizing communication: strategies for neutralizing cultural myths / Molefi Kete Asante -- Emerging global divides in media and communication theory: European universalism versus non-Western reactions / Shelton Gunaratne --
Globalizing media and communication studies: thoughts on the translocal and the modern / Marwan Kraidy -- Orientalism, occidentalism and communication research /Georgette Wang -- The promises of focusing on the particular De-Westernizing" communication studies in Chinese societies / Paul S.N. …”
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