Guerrilla marketing remix : [the best of guerrilla marketing] / by Levinson, Jay Conrad

Table of Contents: “…Foreword; Part 1: INSIGHT INTO GUERRILLA MARKETING; Part 2; About the Authors and Co-Authors; Index.…”
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Guerrilla Marketing for Nonprofits : 250 Tactics to Promote, Motivate, and Raise More Money. by Levinson, Jay

Table of Contents: “…Getting to Know Nonprofit Guerrilla Marketing; The Guerrilla Marketer's Personality; Chapter 4. …”
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Guerrilla marketing to heal the world : combining principles and profit to create the world we want / by Levinson, Jay Conrad, Horowitz, Shel, 1956-

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Your ad here : the cool sell of guerrilla marketing / by Serazio, Michael

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Guerrilla Marketing for Job Hunters 3.0 : How to Stand Out from the Crowd and Tap Into the Hidden Job Market Using Social Media and 999 Other Tactics Today. by Levinson, Jay Conrad

Table of Contents: “…Cover; Praise for Guerrilla Marketing for Job Hunters 3.0; Title Page; Copyright; Dedication; Foreword; Acknowledgments; Disclaimer; JOB HUNTERS; SMART PHONE USERS; HEADHUNTERS; LAZY PEOPLE; PAID PROMOTIONAL CONSIDERATION; Introduction; EVER HAD ONE OF THOSE DA ... …”
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Ambush Marketing in Sports. by Nufer, Gerd

Table of Contents: “…2.2.1 Characterisation of guerrilla marketing2.2.2 Guerrilla marketing as a strategy; 2.2.3 Marketing mix for guerrilla marketing; 2.2.4 Guerrilla marketing tools; 2.2.5 Critical assessment; 2.2.6 Developmental trends; 2.3 Characterisation of ambush marketing as a guerrilla alternative to sports event sponsorship; 2.3.1 The definition of ambush marketing; 2.3.2 Reasons for the emergence of ambush marketing; 2.3.3 Attributes of ambush marketing; 2.3.4 Objectives of ambush marketing; 2.3.5 Different forms of event marketing; 3. …”
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Interactive Marketing : Revolution or Rhetoric?. by Miles, Christopher J.

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Attracting perfect customers : the power of strategic synchronicity by Hall, Stacey, 1965-

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Retail Marketing and Branding : a Definitive Guide to Maximizing ROI. by Perrey, Jesko

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Proven Online Subscription Sales Tactics : 31 Case Studies and 25 Tactics to Get More Paid Subscribers. by Holland, Anne

Table of Contents: “…""Case study #7: searchenginewatch -- story of a profitable paid subscription web site""""case study #8: variety.com almost triples ad sales while growing paid online subscribers""; ""case study #9: versuslaw gains paid online subscribers with low-cost guerrilla marketing tactics""; ""case study #10: inside washington publishers boost print revenues with subscription web sites""; ""case study #11: books24x7 sells 200,000 subscriptions to a database of business books online""; ""case study #12: how sellyourbrainfood.com got 1,200 online subscribers to pay 19.95 a month""…”
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Culture jamming : activism and the art of cultural resistance

Table of Contents: “…Banksy's street art and the power relations of public space / Benedikt Feiten -- Co-opting the culture jammers: the guerrilla marketing of Crispin Porter + Bogusky -- Michael serazio -- Culture jamming in prime time : the Simpsons and the tradition of corporate satire / Moritz Fink -- The poetics of ruptural performance / Tony Perucci -- Turning tricks : culture jamming and the flash mob / Rebecca Walker -- Memes, movements, and meteorology : occupy Wall Street and new mutations in culture jamming / Jack Bratich -- Jamming the simulacrum : on drones, virtual reality, and real wars / Wazhmah Osman -- Balaclavas and Putin : pussy riot, carnivalesque protest, and political culture : jamming in Russia / Anna Baranchuk -- Culture jammers' studio -- The day I killed freedom of expression / Kembrew McLeod -- Notes on the economic unconscious from a billionaire for Bush / Andrew Boyd -- Artwork and commentary / The Guerrilla Girls -- Delocator.net : using the web to organize and promote alternative behaviors -- The yes men : an interview / Marilyn DeLaure -- Networked reality flow hacks / Paolo Cirio -- IOCOSE : art, authority, and culture jamming / Paolo Ruffino, Matteo Cremonesi, Filippo Cuttica, and Davide Prati (IOCOSE) -- "Say yes" : an interview with reverend Billy and Savitri D / Marilyn DeLaure -- About the contributors -- Index.…”
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The Agile Startup : Quick and Dirty Lessons Every Entrepreneur Should Know. by Scheinrock, Jeff

Table of Contents: “…; Turn 1 into 2+; Do It Twice; Perception Is Reality; Be a Guerrilla Marketer; The Secret to Writing Copy That Sells; Promise ... …”
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