Rudolph the Red-Nosed Reindeer : an American Hero. by Lankford, Ronald D.

Table of Contents: “…May, Montgomery Ward, and a Reindeer Named Rudolph; 2 | Rudolph's First Flight; 3 | Preparing for Rudolph's Second Flight; 4 | Rudolph Merchandise and the Baby Boom; 5 | Johnny Marks, Gene Autry, and "Rudolph the Red-Nosed Reindeer"; 6 | Selling "Rudolph"; 7 | The Brand-New Adventures of Rudolph the Red-Nosed Reindeer; 8 | A New Christmas Tradition; 9 | Rankin/Bass's Rudolph the Red-Nosed Reindeer; 10 | An American Hero; Notes; Bibliography; Index.…”
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