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1
Customer loyalty, retention, and customer relationship management.
Published 2006“…Journal of consumer marketing ;…”
Full text (MCPHS users only)
Electronic eBook -
2
Pharmaceutical marketing
Published 2005“…Journal of consumer marketing ;…”
Full text (MCPHS users only)
Electronic eBook -
3
Social Media and Big Data in Consumer Behaviour.
Published 2016“…Journal of Consumer Marketing.…”
Full text (MCPHS users only)
Electronic eBook -
4
Emerging Issues in Digital Marketing.
Published 2017“…Journal of Consumer Marketing.…”
Full text (MCPHS users only)
Electronic eBook -
5
Health care marketing
Published 2002“…Journal of consumer marketing ;…”
Full text (MCPHS users only)
Electronic eBook -
6
Moral Foundations and Consumer Behaviour
Published 2019“…Journal of Consumer Marketing Ser.…”
Full text (MCPHS users only)
Electronic eBook -
7
The value chain and marketing
Published 2004“…Journal of consumer marketing ;…”
Full text (MCPHS users only)
Electronic eBook