Brands in the arts and culture sector

Table of Contents: “…Cover; Editorial advisory board ; GUEST EDITORIAL; Artist brand building: towards a spatial perspective ; The branding of contemporary Chinese art and its politics; Exhibitions as sub-brands: an exploratory study; Enhancing museum brands with experiential design to attract low-involvement visitors; "This theatre is a part of me" contrasting brand attitude and brand attachment as drivers of audience behaviour; The art of branding -- lessons from visual artists; Millennial cultural consumers: co-creating value through brand communities; Star quality: celebrity casting in Mondon West End theatres.…”
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Grounded by Brant, George

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