Strategic Development in Aviation. by Thomas, Mark

Table of Contents: “…Cover; Ryanair: success before love; Unbundling services: the route to profitability for airlines in India; CSR in the Russian aviation industry: the winds of change; Strategic principles at Southwest Airlines; Survival lessons from a dying Kingfisher; M & As in the airline industry: emotions flying high; Cathay & Southwest: flying the flag of good practice in airline mergers; WestJet Airlines: hybrid but profitable; Flying lessons: Malaysia and other airlines avoiding Pan Am's final destination; Dubai or not to buy; Reach for the sky; Competitive horizons.…”
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Unselling : stop selling, start connecting by Stratten, Scott

Table of Contents: “…Cover; TItle Page; Copyright; Contents; Chapter 1 UnSelling; Chapter 2 Joshie Is Branding; Chapter 3 Funnel Vision; Chapter 4 Remedies for Funnel Vision; Chapter 5 Pulse; Chapter 6 Air Canada versus WestJet; Chapter 7 External Pulse Factors and Trends; Chapter 8 Our Return Policy Is for You Not to Return; Chapter 9 Taking the Customer Pulse; Internal Customer Factors and AIM; Chapter 10 Are You in the Customer Tolerating Business?…”
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