The no B.S. guide to direct marketing / by Kennedy, Dan S., 1954-, Proctor, Craig, Glass, Ben

Table of Contents: “…; Crossing the Great Divide of Advertising and Marketing; Down from the Top of the Success Mountain, the Ten Commandments of Direct Marketing (for Non-Direct Marketing Businesses); Book Road Map; Section I: Foundation; Chapter 1: The Big Switch: Why Direct Marketing for NON-Direct Marketing Businesses?…”
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Commonsense direct & digital marketing by Bird, Drayton

Table of Contents: “…Beginnings -- The three graces of direct marketing -- Direct marketing can do more than you think -- How to get started -- Positioning and other mysteries explained -- How to plan well -- Media: a different, more flexible approach -- Digital marketing: the Internet and E-mail -- Your greatest asset -- Where ideas come from and how to express them persuasively -- How to make your creative work virtually foolproof -- How to test--and evaluate your results -- Testing versus research--and other matters -- How to choose your agency--and when to do without one -- Client and agency: the unequal partnership -- The future of marketing: ten preditictions--and a health warning.…”
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Direct response out-of-home supplemental media.

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Interactive Marketing : Revolution or Rhetoric?. by Miles, Christopher J.

Subjects: “…Direct marketing.…”
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Membership marketing in the digital age : a handbook for museums and libraries by Rich, Patricia, Hines, Dana

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Be a recruiting superstar : the fast track to network marketing millions by Christensen, Mary, 1951-

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Wachstum durch Direktvertrieb im E-Commerce : Chancen und Risiken im Online-Handel fur herstellende Unternehmen by Flick, Christian

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Direct Selling A Global and Social Business Model. by Cochran, Sara L.

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Be a network marketing superstar : the one book you need to make more money than you ever thought possible by Christensen, Mary, 1951-

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Response : the Complete Guide to Profitable Direct Marketing. by Geller, Lois K.

Table of Contents: “…Loyalty Programs: Frequent Flyers, Frequent Buyers; 12. Direct Marketing for Big Business; 13. Direct Marketing for Small to Midsize Businesses.…”
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Marketing series. Episode 7, The marketing mix : promotion

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Customer Data Platforms Use People Data to Transform the Future of Marketing Engagement. by Kihn, Martin

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Direct wine marketing channels

Table of Contents: “…Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Making a connection: tasting rooms and brand loyalty; A model and exploratory study for promoting professional sales in winery visitor centers; Direct marketing channels in the French wine industry; Using winery web sites to launch relationships with Millennials; Trust and online wine purchasing: insights into UK consumer behaviour.…”
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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing by Odden, Lee

Subjects: “…Direct marketing.…”
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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / by Williams, Alison

Subjects: “…Direct marketing.…”
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The direct mail revolution : how to create profitable direct mail campaigns in a digital world by Bly, Robert W.

Subjects: “…Direct marketing.…”
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Content marketing e creazione di valore : aspetti definitori e metriche di misurazione by Gordini, Niccolò

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Tourism and agriculture

Table of Contents: “…Visiting Winery Tasting Rooms: Venues for Education, Differentiation and Direct Marketing /…”
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Copywriting : successful writing for design, advertising, and marketing by Shaw, Mark, 1965-

Table of Contents: “…Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary.…”
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Online sales account for 5% of all retail sales

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Advertising Organizations and Publications : a Resource Guide. by Jones, Professor John Philip Philip

Table of Contents: “…Chapter 19 -- Competitive Media Reporting (CMR)Chapter 20 -- The Council for Marketing and Opinion Research (CMOR); Chapter 21 -- The Council of American Survey Research Organizations (CASRO); Chapter 22 -- Cox Direct-Annual Surveys of Promotional Practices; Chapter 23 -- The Direct Marketing Association (DMA); Chapter 24 -- The Direct Marketing Educational Foundation (DMEF); Chapter 25 -- The European Association of Advertising Agencies (EAAA); Chapter 26 -- The European Society for Opinion and Marketing Research (ESOMAR); Chapter 27 -- The Federal Trade Commission and How It Regulates Advertising.…”
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Marketing Management. by Bose, Biplab S.

Table of Contents: “…Physical DistributionRetail Management; Marketing Organization; Marketing Research and Marketing Information Systems; Personal Selling and Salesmanship; Sales Force Management; Marketing Controls; International Marketing; Marketing of Services; Rural Marketing; Direct Marketing; Quality Management in Marketing Strategy; Managing Customer Satisfaction; Insurance Marketing; Online or Internet Marketing; Bank Marketing; BIBLIOGRAPHY.…”
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Getting a cut : a contextual understanding of commission systems by Seltzer, Richard A., 1951-

Table of Contents: “…Travel -- Financial services -- Realty -- Agents -- Direct marketing -- Clothes, jewelry, and cosmetics -- Electronics -- Auto parts, sales, and service -- Miscellaneous.…”
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E-Marketing : Applications of Information Technology and the Internet within Marketing. by Molenaar, Cor

Table of Contents: “…3.1 Direct distribution and communication3.2 Market fragmentation; 3.3 Brand loyalty; Summary; 4 Marketing instruments; 4.1 Product innovations; 4.2 Price differentiation; 4.3 Promotions; 4.4 Place; 4.5 The application of information technology; 4.6 The move towards direct relationships; Summary; 5 Direct marketing as a form of marketing; 5.1 Loyalty systems; 5.2 Integral concept; 5.3 Testing in direct marketing; Summary; 6 Marketing and the Internet; 6.1 Building relationships; 6.2 Market strategy and information technology; 6.3 Suppliers; Summary.…”
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Copywriting : successful writing for design, advertising and marketing by Shaw, Mark, 1965-

Table of Contents: “…Getting To Grips With Copywriting -- Art Of Writing Great Copy -- Writing For Advertising And Direct Marketing -- Writing For Retailing And Products -- Writing For Catalogs -- Writing For Company Magazines And Newsletters -- Writing For Websites And Digital Formats -- Writing For Brand, Marketing, And Internal Communications.…”
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Fundraising with the Raiser's Edge : a non-technical guide by Connors, Bill

Table of Contents: “…Organizing fundraising -- Prospects, donors, and other constituents -- Gifts and giving -- Direct marketing and other mailings -- Events and membership -- Major gifts and grants -- Reporting, lists, and other output -- Database oversight.…”
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Nonprofit marketing : marketing management for charitable and nongovernmental organizations by Wymer, Walter W.

Table of Contents: “…Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector.…”
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How to Make It Big as a Consultant. by Cohen, William A.

Table of Contents: “…Preliminaries; CONTENTS; Acknowledgments; Preface; 1 The Business of Consulting; 2 How to Get Clients Direct Marketing Methods; 3 How to Get Clients Indirect Marketing Methods; 4 Marketing Consultant Services to the Public Sector; 5 Making the Initial Interview a Success; 6 How to Write a Proposal; 7 Pricing Your Services; 8 What You Must Know about Consulting Contracts; 9 Planning and Scheduling the Consulting Project; 10 Negotiating with Your Client; 11 How to Solve Your Client's Problems Easily; 12 How to Research a Consulting Project; 13 The Importance of Ethics in Consulting.…”
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Advertising, Sales and Promotion Management. by Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-

Table of Contents: “…Cover ; contents ; basic concepts of promotion and communication ; fundamentals of advertising; advertising research; marketing and advertising planning; advertising agency; market analysis: segmentation and targeting; creativity, creative strategy and copywriting; art direction; media planning; print media; electronic media: tv-the new golden goose; electronic media: radio; outdoor and transit media; media of the new millennium-internet ; advertising regulation; word of mouth advertising; direct marketing; sales promotion ; public relations; nature and scope of sales management.…”
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Foundations of Advertising : Theory and Practice. by Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-

Table of Contents: “…COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium -- Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development.…”
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Ultimate Small Business Marketing Guide : 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof. by Stephenson, James

Table of Contents: “…Acknowledgments; Introduction; Research, Planning, and Competition -- Marketing Tips for Your Business; Employee -- Marketing Tips for Your Business; Customer Service -- Marketing Tips for Your Business; Home Office -- Marketing Tips for Your Business; Advertising, Direct Marketing, and Telemarketing -- Marketing Tips for Your Business; Public Relations -- Marketing Tips for Your Business; Networking and Referral -- Marketing Tips for Your Business; Prospecting -- Marketing Tips for Your Business; Presentation -- Marketing Tips for Your Business; Closing -- Marketing Tips for Your Business.…”
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E-commerce in the Asian context : selected case studies

Table of Contents: “…Action research on e-commerce for small artisans and development organizations, Pan Asia e-commerce / Aniceto C. Orbeta, Jr. -- Direct marketing of artisanal products through the internet / Rajveer Singh -- E-marketers, an innovative approach to e-commerce / Loyola Joseph and Santosh Narayanan -- Impact of policy on development of e-commerce in Vietnam / Tran Ngoc Ca.…”
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Making local food work : the challenges and opportunities of today's small farmers by Janssen, Brandi, 1976-

Table of Contents: “…New markets for alternative farmers -- The stories we tell -- Old systems, new farmers -- The not-so-direct market -- Farm to school -- Just a simple salad: purchasing local food for school lunch -- Herd management: labor in local food production -- Working at great greens -- Good fences make good neighbors -- Looking downstream.…”
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Measuring marketing : the 100+ essential metrics every marketer needs by Davis, John, 1960 February 17-

Table of Contents: “…Part 1: Corporate Financial Metrics -- Part 2: Marketing Planning Measures -- Part 3: Brand Metrics -- Part 4: Customers Metrics -- Part 5: Product/Offering Metrics -- Part 6: Price Metrics -- Part 7: Advertising/Promotion Metrics -- Part 8: Direct Marketing Metrics -- Part 9: Digital/Social Metrics -- Part 10: Place/Distribution Metrics -- Part 11: Sales Metrics.…”
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Marketing planning by design : systematic planning for successful marketing strategy by Strauss, Ralf E.

Table of Contents: “…CHAPTER 7: PHASE 3: STRATEGIC MARKETING PLANNINGCHAPTER 8: PHASE 4: PROGRAM STRATEGY; CHAPTER 9: PHASE 5: INTEGRATED MARKETING COMMUNICATION PLANNING (CAMPAIGN PLANNING); CHAPTER 10: PHASE 6: CAMPAIGN DEVELOPMENT AND EXECUTION; CHAPTER 11: PHASE 7: ANALYSIS AND REPORTING; PART III: IMPLEMENTATION; CHAPTER 12: IMPLEMENTING MARKETING PLANNING; PART IV: OUTLOOK; CHAPTER 13: MARKETING PLANNING 2.0; APPENDIX: WORKSHEETS FOR MARKETING PLANNING; A.1 MARKETING PROGRAM: DETAILS (PROGRAM BOOK); A.2 AGENCY BRIEFING DOCUMENT (DIRECT MARKETING EXAMPLE); BIBLIOGRAPHY; ACKNOWLEDGMENTS; TABLE OF FIGURES.…”
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Teachers and the state : towards a directed profession by Bottery, Mike

Table of Contents: “…Book Cover; Title; Contents; List of figures; List of tables; Acknowledgements; Introduction; The context of teachers' deprofessionalisation; Central direction, markets, and the in-service education of teachers; Teachers' professional development: the need for an appreciation of the public and ecological natures of their work; Impoverishing a sense of professionalism: who's to blame?…”
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Strategic Brand Management and Development Creating and Marketing Successful Brands. by Lalaounis, Sotiris T.

Table of Contents: “…The visual identity -- Modern craft -- True luxury never shouts -- A lightness of touch -- Questions for discussion -- References -- Chapter 4 Brand communications and the attention economy -- Chapter aims and learning outcomes -- Brand communications options and their contributions -- The role of brand communications -- Traditional brand communications options -- Advertising -- Sales promotions -- Direct marketing and personal selling -- Public relations and publicity -- Online brand communications options -- Mobile marketing -- Social media and influencer marketing…”
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Niche envy : marketing discrimination in the digital age by Turow, Joseph

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Brand vision : the clear line of sight aligning business strategy and marketing tactics by Everhart, Jim

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Golf Tourism. by Hudson, Simon

Table of Contents: “…Design considerations and principles5The Management of Golf Tourism; Introduction; Management structure; Revenue and expenses; Maintenance and course management; Programming; Customer service; Risk management; 6The Marketing of Golf Tourism; Introduction; The marketing plan; Pricing; Distribution; 7The Marketing of Golf Tourism: Marketing Communications; Introduction; Branding; Advertising; Sales promotions; Public relations; Direct marketing; Personal selling; Internet marketing; 8Golf Events; Introduction; Types of golf events; Golf event spectators; The hosting of golf events.…”
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