Life after new media : mediation as a vital process by Kember, Sarah

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Adaptly : the social media advertising megaphone /

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Boston explosions : the role of social media /

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Social Media Etiquette Regarding Photos And Job Search

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How To Use Social Media To Find A Job

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Online Social Media in Hospitality and Tourism Part 2. by Ozturk, Ahmet B.

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Small Business Smarts : Building Buzz with Social Media. by Lentz, Sterling

Table of Contents: “…Cover; Title; Copyright; Contents; Acknowledgments; Introduction; 1 An Introduction to Strategic Social Media; 2 Online Listening: Monitoring Customer Conversations Wherever They Happen; 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media; 4 Social Messaging: Best Practices for Social Communication; 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search; 6 Better than the Rotary: Using Social Media to Create a Business Network; 7 Media Metrics: Measuring the Effects of Social Media; 8 Social Media Audits: ATool to Create Your Strategy.…”
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Friends with Benefits : a Social Media Marketing Handbook. by Barefoot, Darren

Table of Contents: “…Foreword by Shel Israel; Acknowledgments; Introduction: A Window into the World of Social Media Marketing; Chapter 1: What Is Social Media?…”
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Social Media Marketing im Business-to-Business-Unternehmen. by Stumpenhagen, Timo

Table of Contents: “…Social Media Marketing im Business-to-Business-Unternehmen; Inhaltsverzeichnis; 1. …”
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Web of Deceit : Misinformation and Manipulation in the Age of Social Media. by Mintz, Anne P.

Table of Contents: “…Cover; Copyright; Contents; ACKNOWLEDGMENTS; INTRODUCTION If It's on the Internet, It Must Be True Anne P. Mintz; CHAPTER 1 Social Media and Intentional Misinformation Meg Smith; CHAPTER 2 They Know Where You Live: Guarding Your Privacy and Identity Cynthia Hetherington; CHAPTER 3 Demonizing the "Other" Eli Edwards; CHAPTER 4 Ebuyer Beware Ben Fractenberg; CHAPTER 5 Information Warfare and Cybersecurity Deborah A. …”
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Facebook is making mobile work for them : Solomon

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Olympic-sized growth in social media since Beijing /

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Tumblr deal makes New York history

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Secret life of Muslims. Season 1, Episode 7, Muslims on the internet

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Zuckerberg gets a solid A as CEO : Pachter

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Cuban : Facebook made 'strategic mistake' with IPO

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How Golden State Warriors are winning with new tech

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Cloud-based presentation & spreadsheet tools for dummies slideshare and smartsheet course. Integrating SlideShare into LinkedIn and Facebook

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The handbook of media and mass communication theory. Volume 1

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The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era. by Wang, Ming

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Drupal 7 Social Networking. by Peacock, Michael

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Analyzing the social web by Golbeck, Jennifer

Table of Contents: “…Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie.…”
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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships by Gillin, Paul

Table of Contents: “…Social Marketing to the Business customer; Contents; Foreword; Acknowledgments; How to Use This Book; Preface; Part One: Setting the Table; Chapter One: The Changing Rules of B2B Marketing; Chapter Two: Seven Ways You Can Use Social Media; Chapter Three: Winning Buy-In and Resources; Chapter Four: Creating a Social Organization; Chapter Five: Creating and Enforcing Social Media Policies; Part Two: Tools and Tactics; Chapter Six: Learning by Listening; Chapter Seven: Understanding Search; Chapter Eight: Choosing Platforms; Chapter Nine: A Non-Techie's Guide to Choosing Platforms.…”
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Discursive self in microblogging : speech acts, stories and self-praise by Dayter, Daria

Table of Contents: “…Discursive identity in social media; 2.4. Social interaction within the community; 2.4.1 Language of the in-group; 2.4.2 Pragmatics of the in-group and rapport-building…”
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Mediating the tourist experience : from brochures to virtual encounters

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Tools of engagement : presenting and training in a world of social media / by Bunzel, Tom

Table of Contents: “…Tools of Engagement: Presenting and Training in a World of Social Media; Contents; List of Figures and Table; Chapter One: Introduction; Chapter Two: How the Presentation World Has Changed; Chapter Three: Engaging with Social Media; Chapter Four: The New Tools of Engagement; Chapter Five: Major Social Networks: Twitter and Ning; Chapter Six: Crafting a Visual Message; Chapter Seven: Meeting in Real Time: Using the Power of Now; Chapter Eight: What Lies Ahead in Global Communication; Glossary; About the Author; Index.…”
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Spreadable media : creating value and meaning in a networked culture by Jenkins, Henry, 1958-

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What school leaders need to know about digital technologies and social media / by McLeod, Scott, 1968-

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The Participatory Cultures Handbook. by Delwiche, Aaron

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Social networking : redefining communication in the digital age

Table of Contents: “…Kalbfleisch -- Mobile social networking / Giuseppe Lugano -- Students, the ivory tower, and educational uses of social networking sites / Anastacia Kurylo and Yifeng Hu -- The illusion of control : a historiographical examination of social media, bookmarking, and perceived control in the digital sphere / Pamela E. …”
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Tactical transparency : how leaders can leverage social media to maximize value and build their brand / by Holtz, Shel

Table of Contents: “…Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?…”
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The weather obsession by Zion, Lawrie

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Going social : excite customers, generate buzz, and energize your brand with the power of social media / by Goldman, Jeremy

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Can J.J. Abrams build Star Wars buzz?

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Why Facebook, Twitter are fighting over hashtags

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Facebook aims at Google, OKCupid with graph search

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Everybody expects information quickly : Vieweg

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60 minutes. The innovator

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Boston bombing suspect left social-media profile /

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Guerrilla Marketing for Job Hunters 3.0 : How to Stand Out from the Crowd and Tap Into the Hidden Job Market Using Social Media and 999 Other Tactics Today. by Levinson, Jay Conrad

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