Advertising creative appeals.
Discusses the six most common and successful advertising creative appeals: emotion, rationality, sex, humor, fear, and scarcity. Features commentary by psychologist Jeffrey Dunn, director of the Center for Living Enrichment, and discusses proven approaches to employing each type of appeal based on a...
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Full text (MCPHS users only) |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
Sunrise, FL :
D.E. Visuals,
2006
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| Series: | Business and economics video online.
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| Subjects: |
