McNealy : 'Call of Duty' is a good bang for the buck /

PJ McNealy, chief executive officer of Digital World Research, talks with Bloomberg's Nicole Lapin about Activision Blizzard reporting more than $500 million in retail sales from 'Call of Duty: Black Ops II' in the first 24 hours of the game's release. They speak on Bloomberg Tel...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Corporate Author: Bloomberg News (Firm) (Producer)
Other Authors: Lapin, Nicole (Speaker)
Format: Electronic Video
Language:English
Published: New York : Bloomberg, 2012
Series:Business and education in video
Subjects: