Yahoo's Tumblr buy : David Karp saw exit strategy /
Yahoo is buying blogging network Tumblr for about $1.1 billion as CEO Marissa Mayer seeks to lure users and advertisers with her priciest acquisition to date. Bloomberg's Doug MacMillan speaks with Emily Chang on Bloomberg Television's 'Bloomberg West.'
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| Online Access: |
Full text (MCPHS users only) |
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| Corporate Author: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
New York :
Bloomberg,
2013
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| Series: | Business and education in video
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| Subjects: |
