Marketing series. promotion / Episode 7, The marketing mix :
Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v. conventional promotion.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Format: | Electronic Video |
| Language: | English |
| Published: |
London :
TV Choice,
2013
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| Series: | Academic Video Online
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| Subjects: |
