Your brain on money. How Apple and Nike have branded your brain /

Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Other Authors:	Oakley, Dustin (Director), Tutle, Chandler (Producer), Chapman-Smith, Rob (Producer), Stewart, Brandon (Producer), Hillery, Claire (Narrator)
Format:	Electronic Video
Language:	English
Published:	[Place of publication not identified] : Big Think, 2021
Series:	Academic Video Online
Subjects:	Apple Computer, Inc. Nike (Firm) Branding (Marketing) Consumer behavior. Consumers' preferences. Educational films. Short films.

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Full text (MCPHS users only)