America by the numbers with Maria Hinojosa. The new mad men /
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at...
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| Format: | Electronic Video |
| Language: | English |
| Published: |
Arlington, VA :
Public Broadcasting Service,
2014
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