30 seconds of gold : advertising on Chinese TV /
Once a year, about one hundred companies seeking dominant positions in China's booming economy, compete in an auction for television advertising time. They face off on CCTV, China's most watched (and only national) network, serving the 400 million television owners in China. The companies...
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Full text (MCPHS users only) |
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| Corporate Author: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
New York, NY :
Filmakers Library,
2006
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| Series: | Filmakers library online.
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| Subjects: |
