Merchandising /
A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to 'read' the selling environment and teaches students of marketing that merchandising is a complex mix of art and science. Viewers learn about store layout, p-o-p displays, signage, inventory...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
Chicago, IL :
Learning Seed,
2001
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| Series: | Global business and economics in video
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| Subjects: |
