Marketing research /
Companies in today's society would have a hard time understanding the competitive business world without marketing research. Discusses the numerous research techniques used in business to help determine customer needs, wants, opinions and whether or not they would purchase a company's prod...
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Full text (MCPHS users only) Full text (MCPHS users only) |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
Sunrise, FL :
D.E. Visuals,
1992
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| Series: | Business education in video
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| Subjects: |
