Game changers. Episode 6, Richard Branson /

From Virgin Records to Virgin Airlines to Virgin Galactic, he took the power and possibilities of branding to new heights. In the process, he reinvented the role of the entrepreneur, becoming his own best pitchman and turning himself into a living symbol of the Virgin brand. Along the way, Branson b...

Full description

Saved in:
Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Simson, Gary (Producer), Marcoux, Ted (Narrator)
Format: Electronic Video
Language:English
Published: District of Columbia : MagellanTV, 2011
Subjects: