J.C. Penney going 'back to the future' : Hayzlett /
Jeffrey Hayzlett, former chief marketing officer at Eastman Kodak, talks with Bloomberg's Tom Keene about how J.C. Penney should approach marketing with the exit of CEO Ron Johnson and failure of his turnaround plan. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
New York :
Bloomberg,
2013
|
| Series: | Business and education in video
|
| Subjects: |
