Marketing analytics resource allocation. Marketing resource allocation takeaways /
This two-minute video describes a continuous-marketing-improvement process that optimizes the allocation of marketing resources. Combining marketing intuition, econometrics, and experimentation with a feedback loop provides the continuous-improvement process for allocating marketing resources over t...
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| Online Access: |
Full text (MCPHS users only) |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
Charlottesville, VA :
University of Virginia Darden,
2018
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| Series: | Marketing Analytics Resource Allocation
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| Subjects: |
