Design thinking. ethnography / Design tool :
The Ethnography is a tool to be used in Jeanne Liedtka's Design Thinking methodology, but can also be used alone. Ethnography is the study and observation of human cultures. The goal is to obtain multiple perspectives: customers and the people that interact with customers. Explores the importan...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
Charlottesville, VA :
University of Virginia Darden,
2016
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| Series: | Design Thinking
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| Subjects: |
