Marketing strategy for small business.

Presents the need for a business plan, a marketing plan, and identified target markets prior to commencing operations. Discusses implementing marketing strategies as they relate to place, product, promotion, and price.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Corporate Authors: D.E. Visuals (Firm), Insight Media (Firm)
Format: Electronic Video
Language:English
Published: Sunrise, FL : D.E. Visuals, 2008
Series:Business and economics video online.
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