Multiculturalism : how retailers reposition themselves to address ethnic diversity /
In a time where the 'one size fits all' concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such...
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Full text (MCPHS users only) |
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| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
Sunrise, FL :
D.E. Visuals,
2007
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| Series: | Global business and economics in video
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| Subjects: |
