Marketing analytics resource allocation. The resource allocation process /
This six-minute video introduces the steps involved in a company's optimal allocation of marketing inputs. Using the DuPont model as an example, Raj Venkatesan explains how a company might use data to optimize a given metric such as market share, customer lifetime value, or profit.
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Full text (MCPHS users only) |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
Charlottesville, VA :
University of Virginia Darden,
2017
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