Marketing analytics resource allocation. The resource allocation process /
This six-minute video introduces the steps involved in a company's optimal allocation of marketing inputs. Using the DuPont model as an example, Raj Venkatesan explains how a company might use data to optimize a given metric such as market share, customer lifetime value, or profit.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
Charlottesville, VA :
University of Virginia Darden,
2017
|
| Subjects: |
MARC
| LEADER | 00000cgm a2200000ui 4500 | ||
|---|---|---|---|
| 001 | in00000077067 | ||
| 006 | m o c | ||
| 007 | cr |n||||||||a | ||
| 007 | vz |za|z| | ||
| 008 | 200909s2017 vau007 e o vneng d | ||
| 005 | 20240625140303.4 | ||
| 035 | |a (VaAlASP)ASP5074997/marc | ||
| 035 | |a (OCoLC)1200166629 | ||
| 035 | |a (OCoLC)on1200166629 | ||
| 040 | |a ALSTP |b eng |e rda |c ALSTP |d OCLCO |d OCLCF |d OCLCO |d OCLCQ | ||
| 245 | 0 | 0 | |a Marketing analytics resource allocation. |p The resource allocation process / |c University of Virginia, Darden School of Business. |
| 246 | 3 | 0 | |a Resource allocation process |
| 264 | 1 | |a Charlottesville, VA : |b University of Virginia Darden, |c 2017. | |
| 300 | |a 1 online resource (7 minutes) | ||
| 306 | |a 000623 | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 337 | |a video |b v |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a video file |2 rda | ||
| 500 | |a Title from resource description page (viewed September 10, 2020). | ||
| 520 | |a This six-minute video introduces the steps involved in a company's optimal allocation of marketing inputs. Using the DuPont model as an example, Raj Venkatesan explains how a company might use data to optimize a given metric such as market share, customer lifetime value, or profit. | ||
| 546 | |a In English. | ||
| 650 | 0 | |a Marketing |x Management |x Data processing. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 655 | 7 | |a Instructional films. |2 lcgft | |
| 700 | 1 | |a Venkatesan, Rajkumar, |e speaker. | |
| 710 | 2 | |a Colgate Darden Graduate School of Business Administration, |e publisher. | |
| 852 | |b E-Media |h Alexander Street Press | ||
| 856 | 4 | 0 | |u https://ezproxymcp.flo.org/login?url=https://www.aspresolver.com/aspresolver.asp?MARC;5074997 |z Full text (MCPHS users only) |t 0 |
| 938 | |a Alexander Street |b ALSP |n ASP5074997/marc | ||
| 938 | |a Alexander Street |b ALSP |n ASP5074997 | ||
| 947 | |a FLO |x avon | ||
| 999 | f | f | |s 1a81d117-0d77-4f06-b495-4fa5c7583f78 |i c8db5c9d-e953-49e0-b4b9-02cbadfff55c |t 0 |
| 952 | f | f | |a Massachusetts College of Pharmacy and Health Sciences |b Online |c Online |d E-Media |t 0 |e Alexander Street Press |h Other scheme |
| 856 | 4 | 0 | |t 0 |u https://ezproxymcp.flo.org/login?url=https://www.aspresolver.com/aspresolver.asp?MARC;5074997 |y Full text (MCPHS users only) |
