Web 2.0 heroes : interviews with 20 Web 2.0 influencers /
"Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, a...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, IN :
Wiley Pub.,
2008
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| Series: | Heroes.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
