Research in e-service /

With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact, it has been suggested that as e-commerce is gradually advancing into the...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Ruyter, Ko de
Format: Electronic eBook
Language:English
Published: Bradford, England : Emerald Group Pub., 2002
Series:International Journal of Service Industry Management. v. 13.
Subjects:
Local Note:ProQuest Ebook Central