Research in e-service /
With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact, it has been suggested that as e-commerce is gradually advancing into the...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2002
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| Series: | International Journal of Service Industry Management.
v. 13. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact, it has been suggested that as e-commerce is gradually advancing into the nextphase, it is essential to accompany the focus on ''high tech'' with ''high touch''. |
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| Physical Description: | 1 online resource (114 pages) |
| ISBN: | 0861767470 9780861767472 9781845446598 1845446593 |
| Source of Description, Etc. Note: | Print version record. |
