Qualitative marketing research /
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.
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| Online Access: |
Full text (MCPHS users only) |
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| Main Authors: | , , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Thousand Oaks, Calif. :
SAGE,
2001
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
