Sales management /
Sales Management is arguably the most important of all the marketing functions, as only through sales companies earn money. Considering its primacy in today's competitive business scenario, companies keep looking for ideal sales persons, "the illusive individual." The book is meant to...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi :
New Age International (P) Ltd., Publishers,
2008
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Cover; Preface; Chapter 1 Market Evolution; Chapter 2 Distribution of Goods; Chapter 3 Strategic Sales Plans; Chapter 4 International Sales; Chapter 5 Competitive Forces; Chapter 6 Pricing Strategies; Chapter 7 Challenges of Sales Plan; Chapter 8 Strategies for New Product; Chapter 9 Sales Force Management Strategy Imperatives; Chapter 10 Strategic Selling Innovations; Chapter 11 Marketing Research; Chapter 12 Strategied for Non Profit Organizations; Chapter 13 India's Political Environment; Chapter 14 Futuristic Sales; Chapter 15 The Buying Process
- Chapter 16 Advertising Defined and its Role in MarketingChapter 17 Public Relations; Chapter 18 Customer Value and Consumer Behaviour; Chaper 19 Understanding Case Studies; Index
