Literary advertising and the shaping of British romanticism /
The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginni...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Baltimore :
The Johns Hopkins University Press,
2013
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
