Retail franchising /
Franchising has long been a popular mode of expansion for manufacturing firms and service sector companies, particularly those operating in the fast food restaurant business. However, in recent years retailing has become a major sector of franchise growth in advanced economies.
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2002
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| Series: | International journal of retail & distribution management ;
30, v. 5. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
