What stays in Vegas : the world of personal data lifeblood of big business and the end of privacy as we know it

What stays in Vegas : the world of personal data lifeblood of big business and the end of privacy as we know it /

Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The secret to the company&...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Tanner, Adam (Author)
Other Authors: Garceau, Pete (Cover designer)
Format: Electronic eBook
Language:English
Published: New York : PublicAffairs, 2014
Edition:First edition.
Subjects:
Caesars Entertainment Corporation > Case studies.
Casinos > Customer services > Nevada > Las Vegas > Case studies.
Consumer profiling > United States.
Business intelligence > United States.
Privacy, Right of > United States.
Electronic books.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

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