What stays in Vegas : the world of personal data lifeblood of big business and the end of privacy as we know it /
Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The secret to the company&...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
PublicAffairs,
2014
|
| Edition: | First edition. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Tanner's timely warning resounds: Yes, there are many benefits to the free flow of data, but there is a dark, unregulated, and destructive netherworld as well. -- |
|---|---|
| Physical Description: | 1 online resource (337 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781610394192 1610394194 1610394186 9781610394185 |
| Source of Description, Etc. Note: | Print version record. |
