Persuasion in public discourse : cognitive and functional perspectives /
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Philadelphia :
John Benjamins Publishing Company,
2018
|
| Series: | Discourse approaches to politics, society, and culture ;
v. 79. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
