ESPN : the making of a sports media empire /
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstrea...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Urbana :
University of Illinois Press,
2015
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
