The Marketing Power of Emotion.

The Marketing Power of Emotion.

This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: O'Shaughnessy, John
Other Authors: O'Shaughnessy, Nicholas Jackson
Format: Electronic eBook
Language:English
Published: Cary : Oxford University Press, 2002
Subjects:
Consumer behavior.
Consumers > Psychology.
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Decision making > Psychological aspects.
Emotions > Economic aspects.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

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