Advertising and anthropology : ethnographic practice and cultural perspectives /
"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive live...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Berg Publishers,
2012
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| Edition: | English ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
