Service quality measurement : issues and perspectives /

Hauptbeschreibung This book is very useful for it is not just 'descriptive' in its nature, but 'prescriptive', too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Rodrigues, L. L. R.
Format: Electronic eBook
Language:English
Published: Hamburg : Anchor Academic Pub., 2013
Subjects:
Local Note:ProQuest Ebook Central